RATOA · CUSTOMER POTENTIAL
ROI projects
Create and track customer assessments, reports and external share links.
For Ratoa's target construction customer, the default is a small, owner-operated business with 10 employees and $3 million in annual revenue, with the ability to scale the model to $5 million.
These businesses often do not have dedicated administrative departments. Operations staff record job time and bill sheets; office-based staff receive records, prepare invoices and bill clients. An external accountant processes payroll.
The ROI emphasizes owner and manager time recovered, reduced bookkeeping preparation, better billing capture and more opportunities converted, rather than eliminating office positions.
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ScenarioAdjusts the four improvement assumptions only
1.0×ExpectedPotential first-year net economic benefit$52,275
First-year ROI317%
Simple payback1.5 months
01
Business profile
Office-based staff are calculated from the total: 3 staff
02
Staff administration
Estimate time separately for operations staff entering timesheets and bill sheets, and office staff receiving paperwork, preparing invoices and billing clients.
Potential staff hours recovered663 hours/yearOperations staff: 273 hours/yearOffice staff: 390 hours/year$29,835 full equivalent labor value
03
External accountant / payroll
Time spent by the accountant consolidating timesheets, correcting entries and preparing payroll. Excludes payroll processing charges that remain unchanged.
Potential annual accountant fee reduction$1,350
04
Revenue recovery
Missed or delayed billing for material quantities, deliveries, labor, equipment time and additional job charges.
Previously unbilled revenue recovered$22,500
05
Leads and new business
Additional projects won annually2.0 jobs$60,000 potential additional revenue
06
Ratoa investment and realization
Σ
Annual financial summary
| Staff capacity value realized | $46,800 |
|---|---|
| External accountant savings | $1,350 |
| Recovered billing | $22,500 |
| New business revenue | $60,000 |
| Contribution from additional revenue | $20,625 |
| Total economic benefit | $68,775 |
| First-year Ratoa costs | −$16,500 |
| Net first-year benefit | $52,275 |
Model assumes 52 administrative weeks and 12 months of external accounting charges. Staff time is valued as recovered productive capacity, not guaranteed payroll savings. Accountant savings require actual reductions in billed hours. Scenarios scale improvement assumptions, not business size. Illustrative assumptions, not guaranteed outcomes.
